Illustration & Motion Design for Forma

Working with the established brand identity I created original illustrations and motion gifs for use within the company’s online platform as well as in email blasts, app marketplace, apparel, and more. Collaborating with art directors and designers to complete tasks, as well as taking on projects independently, I developed illustrative ideas and animations that elevated and pushed the boundaries of the brand’s storytelling.

Illustrations

Home Office A

Home Office A

Home Office B

Home Office B

Flash Sale

Flash Sale

Character 1

Character 1

Character 2

Character 2

Main Marketplace Banner

Main Marketplace Banner

New User

New User

Subscription Discounts

Subscription Discounts

Male New User

Male New User

Food Delivery

Food Delivery

Motion

For use in email blasts when users have new funds added.

For use in email blasts when users have new funds added.

For use in emails and in-app when users use their Forma card for purchases.

For use in emails and in-app when users use their Forma card for purchases.

Alternative color scheme for the added funds gif.

Alternative color scheme for the added funds gif.

For use on the 404 not found page in the marketplace app.

For use on the 404 not found page in the marketplace app.